Self Storage Blog
now browsing by tag
Yellow Pages Go Digital – What It Means For Local Self Storage businesses
Most local self storage operators are aware of how much the world has changed when it comes to the online world. We live in a digital era and it seems as though almost everything is available online. In fact, how many of turn to the likes of the yellow pages to find the services you need. This is why yellow pages has now gone digital. It is now appreciated that things have changed so much, that the paper directory that people have relied on for decades has changed and that means businesses have to adapt to this.
Go Digital With Your Local Self Storage
In reality, regardless of what industry you are in, you need to have an online presence. This can be achieved through social media or your website but online directories such as the yell.com will mean that self-storage businesses have to adapt and move with the times.
Thousands of people still rely on these directories to find what they need and so, a self-storage business needs to ensure that it is listed. The directories provide a level of exposure that is hard to achieve using a standard website and it means that people can find a local self storage business easily.
But what does this all mean? It means that the way in which a local self storage business is seen online has changed and it also means that a self-storage business is now more visible than it perhaps once was and this means complete exposure. It could mean and increase in business and certainly an increase in enquiries and that could mean that a self-storage business will have to adapt its business model.
The digital era is well and truly under way but this is a good thing especially when well-established local self storage businesses like yell.com realise that people no longer require hard copies of their directory. Local self storage businesses now need to put all of their focus on ensuring that potential clients know that they can be found on these directories and they need to make sure that their advert clearly identifies what they offer. This makes it easy for potential clients to know exactly what they offer and whether they can meet their needs in a clear and identifiable way.
These kinds of directories provide self-storage businesses with a wider coverage because they are nationwide and this can lead to more business. As people move around the country, a self-storage business should look to target customers from further afield because there is certainly a need for this kind of thing. Therefore, some form of digital marketing strategy will be required to take advantage of this change in the way in which the likes of the yellow pages are now thinking. This is no longer a world where customers are ill-informed, they like to know what they are getting exactly and these kinds of directories now make it easier for self-storage businesses to showcase what they offer. This will mean that an understanding is required that surrounds just how vital this kind of advertising is to a self-storage company.
FAQs – Frequently Asked Questions About Self Storage SEO UK Agency
Below is a list of frequently asked questions also known as FAQ or FAQs. We thought this may help the readers of this blog to understand the way Self Storage SEO UK work and how we help our clients to dominate their local competition.
Are You Google Certified?
Yes. Your account manager holds a certificate issued by Google and are constantly updated on the latest updates and trends of search engines.
Does SelfStorageSEO-UK Charge More Than A General SEO Agency?
Because we are specialists in this industry and WE WILL ONLY WORK WITH YOUR SELF STORAGE in your locality. We will help you dominate your local competion through a unique strategy and methods.
So Why Use SelfStorageSEO_UK?
We have built up a network of websites over a period of time which are relevant to your company. We will devote a great amount of time to improve your website and also get you links from trusted websites.
How Would This Benefit My Self Storage business?
Your self storage brand will benefit hugely because the more relevant back links you have, the higher your rank.
What Is A Trusted Website?
The trust that your site gets from other websites is referred to usually as TrustRank and Google bases its trust around links from these websites.
What Is A Relevant Website?
For a self storage facility you would want websites of the same or ones that work hand-in-hand with your business. An example of a relevent back link would be one from an other self storage company, removal companies, man and van services, specialist storage builders, Storage Insurance compamy’s website or storage container manufacturers or suppliers.
Why Is Relevance Important?
Since Google rolled out Penguin back in 2012, websites with back links from non-relevant sites or un-natural back links were demoted and suffered loss of traffic. Since then quality links from relevant websites are worth more and will benefit your self storage website in the long run.
What Is Unique About SelfStorageSEO-UK
When you come on-board gain FREE membership of the SelfStorageSEO_UK Digital Marketing Network. This means your website details shall be listed in the Storage And Removals Online Directory website which is also owned by us.
How Can We Be Certain That You Will NOT Work With Our Local Competitors.
After our initial meeting with you we would establish who your local competitors are and Self Storage SEO UK will commit to a signed agreement after your self storage facility has come on board.
Do You Offer A Online Marketing Training Course?
Yes we do! We offer a one-to-one digital marketing training course for your key member of staff or group sessions.
Where Does the Training Take Place?
Please click on the following link for more information on our digital marketing training course.
We hope you have enjoyed reading through this FAQs page. If there is something that has not been covered in the FAQs then you can contact our team on 0845 463 3565
Internet Marketing Agencies : Why Some Can Promise You Google Page 1
Using internet marketing agencies will help your self-storage business to grow and evolve. A marketing strategy that is thorough and concise is one that will enhance the way in which your business is perceived. To achieve this, you need an internet marketing agency that can help you to get on the first page of Google but how can they help you achieve this?
Internet Marketing Agencies Content Sharing
The online world is all about sharing content when it comes to getting your business and website known to many people. When content is shared it reaches a wider audience and that in turn will mean that more people visit your site from back links. An internet marketing agency will know exactly where to share your content in order to achieve the right results.
They will help to optimise content
Marketing involves getting the most from your content and means optimising it. Your content has to be information, rich and useable and when the content is optimised in the right way, your site will gain authority and then move up the Google rankings. The content has to be clear and concise because confusion can damage your ranking. Your marketing agency will be able to select keywords that work for your business while regular blog updates can help to enhance your ranking do to it keeping your website fresh.
The importance of original content
Your internet marketing agency will make it clear just how important original content is. If your content is similar across different pages then Google will push you down the rankings so the focus has to be on creating quality content that is all your own work.
Selecting the right images
Images play an important part in your Google ranking and so, your marketing agency will make it their mission to find images that match the content and what you offer. Of course, the more unique these images are the more impressed Google will be so consider using images of your services and what you offer.
They will create backlinks of a high quality
Backlinks can work wonders for your Google ranking and they can certainly help you to get to the top. A marketing agency will be able to find the right websites where a link to your websites can be placed. They will determine the just how many hits the website gets because it has to be popular and they will also look to add your links on to blogs and such. The backlinks have to be of a high quality because Google takes this into consideration.
This goes hand-in-hand with sharing content but social media plays a huge role in improving rankings. Internet marketing agencies will help to create a social media plan that will target the right platforms at the right time and with the right content. The more followers you have the more likely it is that your site will be viewed and shared which in turn will help it to move up the rankings.
Self Storage Lead Generation From A Niche Digital Marketing Agency
Self storage lead generation is important for any facility because having it means that potential customers are finding their way to your business in a number of different ways. This helps to increase visitor numbers which can then be converted into paying customers.
A niche digital marketing agency will have the know-how and experience to generate leads and that will help your business to grow.
Email marketing is an important tool that digital marketing agencies will use to generate leads. Email is still seen to be an effective way of targeting people because it is proven to work and email is still growing in popularity. When the right strategy is implemented, email marketing can generate new leads but also help to retain customers.
Web forms are another important tactic used by marketing agencies. Often they can create forms that ask for an email address or a mobile phone number, both of which are important for contacting people. They will actively work to adapt your web forms so that they work alongside your business and your strategy.
SEO now plays an important part in generating leads. Search engine rankings are crucial to the visibility of your website and ultimately, the success of your business. Links to your site through online directories, blogs and even social media can help to drive visitors to your site. This kind of PR has evolved over the years but it now helps them to target specific individuals. The impact it has can be measured and that makes it possible to adapt and change which enhances creativity and interaction with your audience.
Content Marketing is capable of generating three times as many leads as traditional outbound marketing while the costs are significantly lower. Despite this, many agencies are looking at how the content strategy that they use can continue to work beyond campaigns, helping to lead to an increase in conversions. This means that marketing agencies have to think beyond the realms of advertisers and consider the likes of publishing. This means telling the audience a story in the form of videos whether they are uploaded to your website or social media. This is a new form of content marketing but it is growing in popularity and working while also bringing with it new challenges and opportunities for your business.
A good niche digital marketing agency will have the ability to create content that is adaptable and works at each stage of the process for your storage business. This will certainly help your self storage lead generation strategy and generate leads at specific stages that help the visitor to make their way through the process until they come to the point where they decide to use your services. There are many methods that can be employed to achieve this but your marketing agency will understand what will work and when it should be implemented.
self storage lead generation is vital, your local competitors will be doing the same and so, you need an agency that works for you and your business. Their ability to adapt and continually evolve will mean that your self-storage business will follow suit.
Use A Specialist Self Storage Digital Marketing Agency For Your Facilities
Marketing plays a huge part in ensuring that your business becomes a success through implementing the latest technology and methods by a self storage digital marketing agency. If you want to help your self-storage business to succeed then you should consider using a specialist online marketing agency. There are many reasons why you should make use of their services.
While it is possible to market your self-storage business yourself, there is every possibility that you could be missing out on real expertise. What a specialist online marketing agency will be able to offer is a knowledge and experience that is required to deliver results in your niche. They have the right methods and technology at their disposal that makes it simple for them to put your business out there.
A good self storage digital marketing agency can help to manage costs.
If you attempt to take care of marketing in house you could sin that you spend a lot of money on a wide range of things to make it work. This also involves the time spent by staff carrying out marketing that you think is working when it isn’t. In reality, using a marketing agency will provide you with the ability to manage costs efficiently while being able to put staff to work on tasks that really matter.
The latest technology
It is common for businesses that carry out their marketing in house to lack the right technology and this can severely hold them back. There are many different marketing technologies available to businesses but they then have the problem of deciding which one they should use. The right self storage digital marketing agency will have the ability to implement the latest technology as well as provide support and guidance which is valuable to your self-storage business.
The right tools will help to improve efficiency as well as the performance and productivity of your business. As mentioned, the tools are available for you but they will not produce the right results. Agencies who are driven to perform well will have access to premium services and analytical data that can help them to focus on what works for your business.
Staff work more efficiently
As mentioned, if you have created a dedicated team that work on marketing your business you could be losing out. They may not be experts and that means that you are losing out from a marketing perspective but also getting the most from your staff. If you take on the services of a marketing agency, it will free up your staff to focus on other aspects of your business. This will help to improve performance and productivity and that in itself is just as useful as using a marketing agency.
Benefit from a different perspective
Sometimes, it is good to have the perspective of someone from outside of your business. A marketing agency will provide this and that means that they can take a fresh approach to marketing your business. It is possible that your methods were no longer working and that is why a marketing agency is really worth investing in.
Why You Should Publish Your Self Storage Business In Online Directories
Turning your self storage business into a success is all about making yourself known so that you are noticed. This is where an online directory can make a huge difference to the success of your business but how can you benefit from it and why should you use one?
Search engines are crucial to the way in which your business is visible online. Google thrives off solid and well-managed business directories as they provide categories and geographical locations that can be indexed by search engines. Therefore, online directories are highly thought of by search engines so publishing your business on one will instantly boost search rankings for your self storage business. This means that customers are more likely to find your business, particularly when they are looking for a local business.
Legitimacy and Authority for your Self Storage business
There are many businesses out there that promise everything but fail to deliver. Through using an online directory, your self-storage business will be seen to be legitimate which means that people are more than likely to trust you.
The authority of your business will also be increased by the fact that search engines will place an important value on the links from the business directory to your website. These are known as back-links which will also help to improve your search engine ranking.
They are Economical
For every business to prosper, it needs to consider the costs that are associated with marketing and advertising. However, online directories work brilliantly for this because listings can often be free or very low in cost. Regardless of this, they are often cheaper than the usual advertising options available and they can often be a lot more effective.
Any business has to be credible in order to become successful and that is something that is not achieved overnight. If your business is listed in a highly reputable online business directory it will become part of a community where other businesses reside. This community will boost your profile and will give your business and brand an image that will enhance growth and success. A profile that goes hand in hand with your business will give it a standing that is respected and trusted but will also help you to stand head and shoulders above the rest.
Improved SEO Rankings and Traffic
One of the best advantages of using a business directory is that the traffic to your website as well as your search engine ranking will be greatly improved. If you are not driving visitors to your site or have a poor search engine ranking then you are not going to be very successful. When potential customers visit online directories, they will be able to find your business and then click the link that takes them to your website and that is where traffic will increase and rankings will improve.
When individuals take an interest in what you offer, they will then link to your site themselves and this will also enhance awareness and exposure. Therefore, search engines, particularly the main ones value business directories and that is why it is important for your self storage business to use an online business directory.
Niche-Focused Digital Marketing Agency For Self Storage Facilities
If you are looking to promote and grow your self-storage business then you should consider using a niche-focused digital marketing agency.
Digital marketing is crucial to the way in which your business is perceived and promoted and so, it is important in every possible way. A niche-focused digital marketing agency will understand exactly what is required to target specific customers but they will be able to take advantage of having a customer base that is very specific. As the number of people you are engaging with is less than other industries it makes it possible to spend more time focussing on the quality of the marketing campaign and building relationships.
When you consider an email marketing strategy, your niche-focused digital marketing agency will have the knowledge to tailor it to the audience so it feels personalised. You can then take on special requests from clients, provide custom services and get to know customers on an individual basis. This will help to create a level of loyalty from them but also help to enhance the relationship.
While there is always competition out there, using a niche digital marketing agency will make it possible for them to avoid a congested market which means they can really deliver a marketing strategy that has a real punch. They can help customers to identify just how personalised your service is as well as explain how you can meet their every need. It is personalised, individual and more relatable and that makes customers feel like you value them in every possible way.
Your Business will be seen
Your business has to be visible and this is where a digital marketing agency will earn their reputation. Your online presence is crucial to your success because your business is one that serves a niche market and so, it needs to stand out. Your marketing agency will need to put your business under the noses of the right people as opposed to putting it out there to everyone. Think of advertising your business in a local estate agent for people moving house or even in a business bulletin because these are the kind of people who will use you. Doing this will not only help you to increase your customer base but it is possible that they will then recommend your business to others who may need it.
They Have Experience
As they are experienced in marketing in niche areas then they are more than likely going to know exactly what your business needs. It is not always about using the biggest and the best marketing companies because you are just another number to them. A niche digital marketing agency will be experts in your field and this will help your business to gain the trust of more customers as well as enhance the recognition of your brand. You need people to know who you are, what you do and what you can offer them and that is where a niche digital marketing agency will be able to pick out the finer details and deliver them to the people who matter.
Ten Best Ways to Promote Your Self Storage Business Online
We shall show you the ten best ways to promote your self storage business online. Any online business will have to compete with other businesses in a world that is often competitive which makes standing out especially important. If you have a self-storage business then you need to do all you can to promote it. So how can you promote your business online?
This should not be underestimated because it puts your self-storage business out there. Using the correct keywords will enable search engines to index your site which makes it easier for people to find you. This will instantly put you in front of a wider audience.
Any online business needs great content because it needs to keep visitors interested and informed. It only takes several seconds for a visitor to determine whether your site is right for them so the content has to be interesting while delivering the details they need.
Social media puts an online business in touch with thousands of people at the click of a button. Here it is possible to promote offers, discounts and share images and posts in a simple and effective way.
This is particularly important because building links refers to the number of links to other webpages that then link back to your page. This makes it possible for search engines to trawl through these links which makes it possible for visitors to find your self-storage business online.
One of the best methods of marketing your site is by using Email Marketing. It enables you to target individuals who have provided you with their email address in a way that is direct. This can be current clients or individuals who have shown an interest in your service but you can update them with news, new products or services as well as offers.
Customers like to be pleased visually and so, video marketing is a great way of showing them exactly what you offer. A video will enable you to show what your self-storage businesses offers and how they can benefit. It allows them to relate to your business because video marketing is more personal.
Having a blog is big business for any self-storage company because it makes it possible to continue to update your website so that it remains current when it comes to search engine listings. This is not the only reason because you can provide visitors and customers with blogs that are informative and useful to them giving them the impression that you care about them.
A press release is a great way of reaching a wide audience quickly. Getting your business out there in the press will get people looking at your self-storage business and what it has to offer and that is why it is a successful tool when it comes to promotion.
Paying for an advert will cost you initially to begin with but it will make it possible to target potential customers who are looking for self storage solutions. While the initial cost may be high it will soon pay for itself when customers start using your service.
Web analysis makes it possible to understand how your visitors behave. This then makes it easier to create a marketing strategy that targets the way in which they behave and works with them. It is also possible to understand where traffic is coming from as well as being able to find out what they are looking for and that alone will provide you with an invaluable insight.